I had a polo problem. I was paying a lot for a quality polo shirt, but I didn’t know what I was paying for. Why was I spending all this money?
Last summer, we started our women’s development process with a survey to explore exactly what a line of travel clothes for women should be.
I love a beautiful cotton t-shirt because it’s soft and looks great with a blazer. But I want a performance tee that will stretch and wick sweat when I move - not to mention, my clothes have to perform double-duty when I travel.
The goal of our booth was to meet customers, showcase our products, and get your feedback – and boy, did it deliver. Here’s a rundown of the products we featured and the insights we gained.
As a founder, even though I can’t talk to every customer, I think we’ve found a way for me to be in the loop on most things. Customer Service has become one of the major strengths and assets of the company; some say it’s what we do best.