I’m beyond excited to share details about the products we’re releasing for the launch of our new women’s line. A capsule wardrobe made up of not-so-basics designed to help you take on the world — and look amazing.
After conducting a survey last year to learn what you wanted from your clothes, it was clear that you want (and need) a functional, flattering, and versatile women's wardrobe … with a little wanderlust.
This summer, we took our new line on a trip to Florence, Italy, to see how the pieces performed... and they blew us away. It’s fitting that we visited the birthplace of the Renaissance because I think that our innovative, travel-friendly women’s line is the start of a game-changing relationship to your wardrobe.
Our pieces unite into a versatile wardrobe that feels effortless to wear and coordinates with the rest of your closet, so you look and feel your best while taking on the world.
Our stylish clothes for women aren’t only about appearances, they’re technical too — even though they’re designed not to look like it. The Bluffworks women’s line works just as hard as our men’s does, because we all want to look amazing, and hate feeling confined and uncomfortable.
We like to call these technical features the Bluffworks Benefits — our key fabric and design requirements that mean our clothes are easy to care for, soft and breathable, have just the right amount of stretch, and of course: pockets. Other products might have one or two of these features, but not the way we do.
Meet the Trevi Fabric
Our design process starts with working hard to source the best performing, looking, and feeling fabric for your clothes. Introducing the Trevi fabric.
It’s crafted from an easy care, lightweight stretch material that wicks away moisture, breathes well, and has a super soft handfeel. It’s wrinkle resistant so you can wear it all day without thinking twice, and while traveling, it’s ready to wear straight from your bag.
This fabric has a professional aesthetic that’s stylish and versatile — we love it so much that we used it to create two of the garments we’re launching with: a dress and pants.
The Trevi garments all coordinate together for effortless women's suit separates, each with high-quality fit and functionality.
Meet the Azores Fabric
You asked for a professional blouse that would look and feel amazing. We present: the Azores fabric.
It’s a better-than-silk material constructed from a lightweight weave with the perfect amount of stretch.
When I say better than silk, I really mean it. This high-performing fabric is soft with a silky handfeel, so no one will know you’re not actually wearing silk. And perhaps most important, it’s machine washable.
When I’m traveling, I need my clothes to handle whatever adventure I might embark on, and you asked for clothing that is up for the same challenge. The Azores fabric won’t retain moisture or show sweat. And we added an anti-odor treatment, so it’s truly effortless to wear and easy to care for.
Meet the Dress
- Snaps to keep bra strap secure
- Hidden zippered pocket
- Interior phone pocket
- Zippered pocket inside each front pocket
A stylish travel dress with pockets? Meet the Trevi Dress.
We wanted to tackle the problems that drive women crazy about their dresses. The number one priority? Pockets. Because you should have options for on-the-go storage, even in a dress.
Yes, there are two pockets for your hands. But we took it to another level and added interior zip pockets, a phone pocket, and a hidden pocket for your credit card. Yes, you counted correctly — six pockets.
Our dress has a flattering A-line silhouette with kick pleats in the front and back for easy movement. It dresses up for work, but goes just as well with sneakers or sandals for a casual daytime look.
I think you’re really going to love wearing it (I sure did — yep, I wear tested our dress samples too).
Meet the Pants
- Hidden stash pockets in waistband
- Interior phone patch pocket
- Interior zipper pocket
- Adjustable hem length
The Trevi Pants are a truly effortless garment with design details built-in to empower you to get the look and fit you want, each time you wear them.
Hidden snaps inside the bottom hem of this ankle pant allow for adjustable lengths, for two looks in one. And the easy care stretch fabric has a flattering fit that makes them endlessly versatile, so you’ll love wearing them wherever you go.
Eight pockets provide ease and convenience for carrying the things you need, with several options to keep your valuables secure. The stretch waistband has two card pockets, the back pockets have hidden zippers, and the front pockets feature an interior zip pocket on the right and a phone pocket on the left.
Meet the Blouse
- Buttoned pockets
- Extra snap button for coverage
- Covered placket conceals buttons
- Elastic cuffs for adjustable sleeve length
The Azores Blouse is a garment designed to go with just about anything in your wardrobe. That innovative better-than-silk fabric I was talking about before? Yeah, this is it.
The blouse is made for the master multitasker, thanks to an elastic cuff that keeps your sleeves where you want them, without any extra buttons or fabric flaps. It’s comfortable and easy to adjust (and my wife loves it).
Another problem we wanted to help solve was gaping across the chest. Our solution? An extra snap between buttons provides seamless coverage where it counts, all discreetly hidden behind the covered placket for a sleek look.
When we surveyed you last year, we learned a wealth of information from your feedback. And this initial capsule wardrobe is just the start of what we’re going to offer women in the future.
I’m so excited to finally share the first pieces our women’s line with you, and help power the hero’s journeys of women around the world. I can’t wait to hear what you think.
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