You likely know by now that our most successful products support living an active lifestyle. We want apparel that supports the passions in our lives, without having to worry about caring for our clothes…and we should have it. While performance has always been part of all of our products, we haven’t ventured into activewear – until now.
During the pandemic, I ran a lot, and tried all kinds of solutions to carry my things. From typical athletic shorts (where everything jiggled around as I moved) to frustrating and uncomfortable running bands, nothing fit the bill.
While there are certainly many options out there for peak performance, I always craved something that wasn’t overtly techy (no to tiny shorts with built-in undies) but still solved the problem of phone storage.
Recently, I shared our reasons for launching an athletic collection, but in sum, the activewear collection from Bluffworks needed to hit four objectives:
- Have the ideal phone pockets for athletic activity.
- Be light and highly packable for a trip.
- Store more than just a phone.
- Look classic.
Enter the Rev collection from Bluffworks, our first venture into men’s athletic wear. We’ll launch with athletic shorts and corresponding pants, both of which feature never-before-seen phone pockets designed to keep your tech in place, even while running.
Meet the Fabric
A lightweight and stretch woven knit, our Rev fabric is both fast drying and wrinkle resistant. It’s super soft to the touch, with an impressive host of features baked right in:
- Polyester, spandex, and nylon construction
- Moisture wicking & quick drying
- 4-way stretch for ease of movement
- Cool touch fabric & soft handfeel
- Wrinkle resistant and breathable
- Machine washable, like everything we make
Lightweight 6-8 oz per yard fabric
We constructed both the Rev athletic shorts and pants with a woven panel in front and back, and a knit panel on the side to support the pockets for your phone and more. The stretch knit supports our unique pocketing, and the woven panels are incredibly light and soft. I especially love that the shorts roll up to be the size of a slim burrito, and weigh far less than 1 lb. Our Rev fabric also wicks moisture and dries quickly while resisting wrinkles.