Bluffworks is making big changes to get back to launching new products, telling more stories and keeping our products in stock.
To do this, we will open a round of capital investment in the next few weeks.
But, I know what will happen – our most die hard customers will ask “Can I contribute $1,000?”.
The problem is, managing many small investors is hard. So, we today we have decided to do something different.
Meet The Hidden Pocket Club.
What Is The Hidden Pocket Club?
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Pay a one-time membership fee of $1,000.
Available now, with a limited supply for the next few weeks.
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Enables 60% off full-price Bluffworks gear for the next three years.
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There are no product exclusions and for use any time, shipped to any address.
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To purchase, you just have to log into the store via your email address and the discount will automatically apply.
That's the base tier.
We have a second tier where for $2,000 where the benefit lasts 10 years.
This offer is available now, in limited number for a limited time.
Why Are We Doing This?
This project is about building a team to help Bluffworks become the best it can be.
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We believe in the underdog and are welcoming customers who want to support our growth but will not be able to participate in our upcoming funding round.
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We are eager to build an inner circle to be involved in our product development and help direct the brand.
- You need to hear from us more so I am using this inside group as the ice breaker to prepare content (more product updates, brand stories) for the outside world.
Other Benefits
Members of the Hidden Pocket will also receive:
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Early access to new product launches and restocks.
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Help shape the future of Bluffworks through exclusive updates, feedback opportunities, and private messages from the founder.
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Welcome bonus of two free Threshold T-shirts when they restock in September
Only a modest % of customers who spent more than $1,000 with Bluffworks own what is the best t-shirt in the world.
- A surprise, hand written postcard sent from the founder's travels sent during your membership.
- An upcoming special edition Hidden Pocket gift. It will be cool.
- Opportunity to participate in naming new products. The Envoy was named by a customer.
- Our thanks and gratitude for believing in Bluffworks.
How Will The Funds Be Used?
Your Hidden Pocket membership will be used to –
#1 – Restock inventory. Ascender chinos just arrived our new warehouse, and we are already ordering more.
2 – Acquire New Customers. The lifeblood of any brand is new customers. We will use the funds to improve our advertising, social media and new customer acquisition.
3 – New Product Development. Our product line is extremely small. Backed by the group's involvement, we will begin attacking the long list of new things we want to bring to life.
What is Bluffworks's Grand Plan?
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First, we are going to hem pants in our new distribution center. This will help us be more creative with our inventory and eventually add semi-custom pant lengths (like a 31" inseam). Our goal is to never be out of stock of pants again.
- Second, we are back to making new products. We have dramatically upgraded our manufacturing capabilities, and are eager to take on new styles of pants, more summer apparel, outerwear and shoes and backpacks over the long term.
Broadening The Team
I was with a customer turned friend last weekend, and three times he told me “Dude, I have seriously gotten a dozen people to buy a Bluffworks blazer”.
On one hand, we are taking our best customers and offering an opportunity for them to buy product at a major discount.
But, on the other we are building a team.
Using the involvement of existing customers to help Bluffworks meet new ones and expand.
To Literally Hear More
Members of The Hidden Pocket will receive insider audio updates.
For now, you can get them too.
You can listen to a one now, right here:
Kindness While Hopping Freight Trains.
More Info? Talk to Stefan
All of the information about the membership can be found on the purchase page here.
Conclusion
Bluffworks has more opportunity now than ever.
Last week, we moved distribution centers for a major upgrade to our operation and improvement in our cost. And more inventory is arriving as we speak.
Next we will raise a small capital round to fund our growth. And, the Hidden Pocket is the first step in that project.
We want to help Bluffworks reach its full potential.
But, we can't do it alone.
I hope to hear from you…
