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See It: the BluffCube in Action

Stefan Loble

Edit: The BluffCubes are now available for sale!

Packing better felt like an unsolved game, until now.

When we started this project, the whole goal of our packing cubes was to create a more functional approach to packing, whether compressing or expanding our gear, or simply staying organized. 

Last month, we launched our new compression packing cubes on Kickstarter. As the project comes to a close, a number of backers have asked for more detail. They specifically want to see the cubes in action.

So here goes: a quick walk-through of me organizing and fitting a typical three-day packing list into a rollaboard suitcase, with the benefit of our lightweight packing cubes.



This campaign is a big deal to us. Every time we launch a new product, it meaningfully expands our reach. For example, now we get to talk to you about bags!

It’s worth noting that despite this moment — when everything feels so uncertain — we know we will travel again. And I, for one, feel like upping my organizational game is a step in the right direction.

I’m confident the BluffCube will earn a rightful place in your bag.



Bluff on,


Stefan Loble






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