After my son was born, I went through a major re-shuffling of my priorities. One of the things nagging at me was how much time and energy I was spending maintaining my work clothes. Never mind all the ironing, even just washing my pants after each wear felt excessive and completely out of whack with what I really cared about and wanted to be doing with my time.
When I considered all the water, energy, and detergent consumed with every wash, I felt even worse. And the times I didn't have anything to wear in the morning drove me crazy.
My Bluffs are designed to look great in the office, but stand up to being rolled, folded, stuffed in a bag, and most importantly worn time and time again without ironing or washing in between. Because they are cool and light, they are comfortable when you're on a bike, or jammed into a hot subway train. They are dying to be the one pair of pants you take when you travel!
When I shared my ideas early in the development of Bluff Works – before a single pair of pants ever existed – I became accustomed to people reacting in one of two ways:
Late one night… after hours of driving into a remote corner of Morocco that touches the Sahara desert, I had a screaming match with a local guide when I refused to get off the van we were riding. And this conflict is the greatest “stick-to-my-guns” experience of my life.
In the early part of my career, when software development was largely a mess, if an executive demanded we build something amazing in a short period of time, there was a saying we'd roll out now and again... "You can have it fast, cheap, or good - pick any two."
When Hurricane Sandy hit and our neighborhood was spared, we wanted to do something for fellow New Yorkers who were affected nearby - and we realized that through Bluff Works we could muster more resources than we could as a family.