After my son was born, I went through a major re-shuffling of my priorities. One of the things nagging at me was how much time and energy I was spending maintaining my work clothes. Never mind all the ironing, even just washing my pants after each wear felt excessive and completely out of whack with what I really cared about and wanted to be doing with my time.
When I considered all the water, energy, and detergent consumed with every wash, I felt even worse. And the times I didn't have anything to wear in the morning drove me crazy.
My Bluffs are designed to look great in the office, but stand up to being rolled, folded, stuffed in a bag, and most importantly worn time and time again without ironing or washing in between. Because they are cool and light, they are comfortable when you're on a bike, or jammed into a hot subway train. They are dying to be the one pair of pants you take when you travel!