After my son was born, I went through a major re-shuffling of my priorities. One of the things nagging at me was how much time and energy I was spending maintaining my work clothes. Never mind all the ironing, even just washing my pants after each wear felt excessive and completely out of whack with what I really cared about and wanted to be doing with my time.
When I considered all the water, energy, and detergent consumed with every wash, I felt even worse. And the times I didn't have anything to wear in the morning drove me crazy.
My Bluffs are designed to look great in the office, but stand up to being rolled, folded, stuffed in a bag, and most importantly worn time and time again without ironing or washing in between. Because they are cool and light, they are comfortable when you're on a bike, or jammed into a hot subway train. They are dying to be the one pair of pants you take when you travel!
I remember the moment I picked up "Ignore Everybody" by Hugh MacLeod, and everything changed...
The biggest, baddest things I've ever done, made small by setting off to start Bluff Works on my own.
Finally, after running Bluff with part-time help for the past two years - not even being full time myself - I'm now building the team.
When I shared my ideas early in the development of Bluff Works – before a single pair of pants ever existed – I became accustomed to people reacting in one of two ways: